Why Euro Digital Partners Adopted HTTPS for our website (and why you should too!)
For some businesses, maybe even for MOST businesses, IT security is an afterthought. We have mentioned it in our Marketing Insights previously, that large firms like Target and smaller startups as well struggle to come to grips with the realities of storing customer data. Long gone where the sole concern of companies was to keep the company homepage free of graffiti. Now, digital-savvy organizations hold an enormous amount of data about their customers, their own systems, and competitors.
Depending on the size of your site, implementing HTTPS might just be a simple one-click implementation. For more complicated sites, you will have to buy, activate, and install the security certificate. Taking a step back, if you are completely new to HTTPS, what you need to know is that HTTPS is the “secure” form of the HTTP protocol that governs the world wide web. It means that there is a secure communication between the server and your web browser, ensuring that prying eyes and government spooks are not intercepting your data.
One of the easiest methods for beefing up security is to implement HTTPS technology on your site. Every legit financial firm or e-commerce will already have this, but many do not. Google has, in recent years, promoted the idea of increased web security, and one of our favorite tools, SEMrush, recently published a study for website search engine results page ranking factors. Their study found that the “higher the page position, the more domains with an HTTPS version reside[d] on it.” Of course, correlation is not causation, so take these results with a grain of salt.
Another reason for implementing HTTPS is applicable to Google Analytics users (your site already uses it, right???). Google Analytics does not return Referral data when a user is directed from an HTTPS site, including most news aggregators, to an HTTP site.
Additionally, Secure Sockets Layer (SSL), the technology behind HTTPS, builds trust in your site visitors. A lot of people, take notice whether there is a “Padlock” icon in the menu bar. Building trust with users is difficult, and we find that building that trust must begin with the very first trip to the company website. GlobalSign reports that 77% of web users are “concerned about data being intercepted or misused online.”
Once HTTPS is enabled on your site, you will be able to implement HTTP/2 protocol, which will bring your site significant performance improvements. The difference is significant. One source put it at 50-70% reduction in load time.
Finally, it is worth noting the obvious upward trend in HTTPS implementation. The SEMrush study noted:
So, now’s the time. Get out there and upgrade your security today! And while you are at it, contact us about performing a security audit. Euro Digital Partners is committed to our clients’ security, and since so much of digital marketing involves the technology behind a more secure worldwide web, and better search engine optimization, we wanted to make sure that our clients were receiving the best advice to improve their marketing